THE PROJECT OWERVIEW

Design System

From print to digital — UI Lead Designer

The Avon marketing team introduced a revamped product packaging design, triggering a comprehensive rebranding of all printed materials. A new tone of voice, logotype, and fonts were meticulously crafted for the print domain.

Regrettably, the new brand guidelines for the Avon brand were solely focused on print and packaging. Additionally, the new logo proved challenging to implement on legacy platforms due to technical limitations.

Business Goals

  • Translate print brand guidelines into a Design System.

  • Rebrand an eCommerce site, a Digital Brochure, and several applications across 37 markets.

  • Plan minimal rebranding for a few applications that are intended to be retired.

The Solution

Create a new, robust Design System to guide the online rebranding of Avon Cosmetics, following the guidelines and direction from the marketing team's product packaging design. The new Design System needs to include a transitional solution for legacy platforms that will be retired in the future.

THE PROJECT OWERVIEW

Design System

From print to digital — UI Lead Designer

The Avon marketing team introduced a revamped product packaging design, triggering a comprehensive rebranding of all printed materials. A new tone of voice, logotype, and fonts were meticulously crafted for the print domain.

Regrettably, the new brand guidelines for the Avon brand were solely focused on print and packaging. Additionally, the new logo proved challenging to implement on legacy platforms due to technical limitations.

Business Goals

  • Translate print brand guidelines into a Design System.

  • Rebrand an eCommerce site, a Digital Brochure, and several applications across 37 markets.

  • Plan minimal rebranding for a few applications that are intended to be retired.

The Solution

Create a new, robust Design System to guide the online rebranding of Avon Cosmetics, following the guidelines and direction from the marketing team's product packaging design. The new Design System needs to include a transitional solution for legacy platforms that will be retired in the future.

THE PROJECT OWERVIEW

Design System

From print to digital — UI Lead Designer

The Avon marketing team introduced a revamped product packaging design, triggering a comprehensive rebranding of all printed materials. A new tone of voice, logotype, and fonts were meticulously crafted for the print domain.

Regrettably, the new brand guidelines for the Avon brand were solely focused on print and packaging. Additionally, the new logo proved challenging to implement on legacy platforms due to technical limitations.

Business Goals

  • Translate print brand guidelines into a Design System.

  • Rebrand an eCommerce site, a Digital Brochure, and several applications across 37 markets.

  • Plan minimal rebranding for a few applications that are intended to be retired.

The Solution

Create a new, robust Design System to guide the online rebranding of Avon Cosmetics, following the guidelines and direction from the marketing team's product packaging design. The new Design System needs to include a transitional solution for legacy platforms that will be retired in the future.

THE FINAL DESIGN

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THE FINAL DESIGN

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PROJECT STATS

Duration

12 weeks

Team Strucutre

UI Lead Designer
2 UI Designers

Services

Atomic Design System
Rebranding
Design Strategy

Way of Work

Kanban

PROJECT STATS

Duration

12 weeks

Team Strucutre

UI Lead Designer
2 UI Designers

Services

Atomic Design System
Rebranding
Design Strategy

Way of Work

Kanban

Hey, if what you've seen has resonated with you, and you're ready to connect, reach out to me.

Let's work together

Hey, if what you've seen has resonated with you, and you're ready to connect, reach out to me.

Let's work together

Copyright © 2024 by t-designpro.com - All rights reserved.

Copyright © 2024 by t-designpro.com - All rights reserved.

Copyright © 2024 by t-designpro.com - All rights reserved.